Boise Search Engine Marketing

I was contacted by someone recently inquiring whether I was a true in-house SEO - I’m guessing it was based on a comment by WebMama placed on their Top In-House SEOs blog that might have been a little confusing.  I am definitely a “true” in-house SEO - my title is Global SEO Manager and that is my focus 100%.

I believe the intention of the Top In-House SEOs blog was to gather names to list In-House SEOs and the fact that this role is continuing to grow.  I’m not sure what the criteria were in determining these in-house people as “TOP SEOs”, however, as I saw some folks I know on the list that I believe are entirely focused on paid search marketing. I’m not even sure I’d say I was a Top SEO without knowing my competition a little better but I’m definitely flattered by the mention.  Also noticed a few names missing from the list - but how could you capture them all with the way this field is growing?  This list and the commentary behind it is a clear indication that companies are figuring out that they need to hire SEO expertise in house.  That doesn’t mean we don’t value you agencies out there!  But I do I believe having at least one full time in-house SEO is imperative for most medium to large businesses.  Perhaps a small business wouldn’t need a full-time SEO but having some SEO expertise in house is ideal as those experts are more likely to keep the web strategy on track when it comes to natural search presence.  Again, not to devalue the agencies that specialize in this area; I work with an agency or two myself (including WebMama), not only for expertise and collaboration but sometimes simply for bandwidth as they are my extended team!

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