Balihoo.com live March 13
As many of you know I’ve taken on a new gig as of late…I’m now the VP Marketing at Balihoo. Balihoo is a vertical search engine designed specifically for the advertising industry. You can find out the details at the about Balihoo page. Also, there is specific information for media buyers and media owners.
So…my first (OK, not first, but pretty early) order of business was to get the website up to par both in terms of content and from an SEO perspective. I’ve worked at lots of organizations launching websites and microsites, but this has been my first experience at owning everything, soup to nuts, for a specific company. Certainly a challenge. A little about the process:
First, thankfully, my lovely wife and in-house SEO expert was around to provide guidance on the infrastructure. She helped me go through everything we have today and identify specific areas of content. Then, she helped me go through page-by-page and idetify unique META tags and Title tags across the entire site. Along with other guidance including ALT tags for the images and specific naming conventions for the navigation, her guidance was invaluable in creating what I believe is a site with a really good SEO infrastructure.
Next step was development of the actual content. I think for most businesses this is actually the easy part…speaking (writing) about your own business is actually pretty easy. The challenge comes in:
- Ensuring your SEO target keywords are throughout the content
- Limiting the verbosity of the copy
- Ensuring you approach the topics from a ground-level as opposed to jumping right in the middle
Finally, the design. We’re lucky enough to have a very talented designer and I pointed him to some sites that I liked and we ultimately worked it out to come out with what you see today.
I’m very happy with the final product (well…it’s never really final). Check it out at www.balihoo.com and let me know what you think. And, if you’re an advertising media buyer or planner, get in touch and we’ll get you into the Beta Program and see what you think of Balihoo’s solution for finding advertising opportunties!
