Zvents May 14
Congratulations to a good friend, Paul O’Brien of SEOBrien on his new position at Zvents as the Director/VP of Marketing. I asked Paul for an overview of Zvents and it’s role as a marketing tool and he provided the following:
Zvents is the only local, event search technology.Though seemingly similar, they are in fact very different from Upcoming.org, eventful, going.com, citysearch and other sites the promote events in that they are essentially a Google, indexing ALL events and monetizing through advertising and partnerships instead of requiring promoters to pay to feature their activity. They are the event engine for, to name a few, San Jose Merc, Miami Herald, Denver Post, Boston.com. They also provide SEM/SEO services to their partners adding a marketing service to an industry struggling online (Newspaper) Opportunities for marketers include free event promotion, sales, classes, training sessions, conferences, etc. And as I mentioned Search marketing.A unique opportunity I’m developing already is retail promotion, using Zvents to promote store sales, clearance events, classes, or new product releases (the release of the Apple iPhone being promoted at a local level through all the stores that will have it.)
There’s a write up from Paul on Shop.org’s site here. Looks like a very cool service, check it out when you get a chance! Shane
