http://vaughan-marketing.com/blog Search Engine Marketing and Search Engine Optimization Wed, 05 Mar 2008 22:54:48 +0000 http://backend.userland.com/rss092 en I recently read an article in Website Magazine entitled Landing Pages: SEO vs SEM, written by Aaron Kupferberg (it was on page 12 of the February edition for those of you who enjoy reading hard copy - as I do - once in a while). It was an interesting perspective ... http://vaughan-marketing.com/blog/2008/02/16/landing-pages-search-engine-optimization-and-marketing/ Have a blog already? Want to start one? Several local bloggers are meeting downtown tonight - January 29 - at Lush on Main. Hope you can make it. Would love to talk blog-shop with you! Details for Boise Blogger Meetup http://vaughan-marketing.com/blog/2008/01/29/boise-bloggers-meet-to-network/   One of my ongoing requests for the engines is for them to allow us - i.e. webmasters and SEOs - to share more information about how to eliminate duplicate URLs created by campaign tracking URLs. I’m pleased to say I’ve seen one of the major search engines address in full force.   Yahoo! developed ... http://vaughan-marketing.com/blog/2008/01/28/new-feature-yahoo-dynamic-url-rewrite/ This was my frist time attending PubCon and in a nutshell - I’m glad I went. I’ve now been to SES a few times and SMX Advanced in Seattle so I have basis for comparison and PubCon was every bit as good in some of the same and some different ways. ... http://vaughan-marketing.com/blog/2007/12/17/pubcon-vegas-2007/ As most of you search professionals know, SES Chicago and WebMaster World’s PubCon are occurring at the same time this year – the first week of December. In talking with some other SEMPO members, several of us were conversing about who was going to which conference and why. I’ve decided ... http://vaughan-marketing.com/blog/2007/11/20/pubcon-or-ses-chicago-in-december/ I was recently interviewed by Carol Krol for a B2B Magazine article regarding blended search –specifically Google Universal Search and Ask3D - and how it impacts search marketing strategies. Both Google and Ask have launched blended search models. So now when you search you get results other ... http://vaughan-marketing.com/blog/2007/09/18/universal-search-and-ask3d-%e2%80%93-what-blended-search-models-mean-to-marketers/ I’m often asked by clients what they can expect from their SEO investment as they typically want to hear they’ll rank number one for every keyword associated with their business – and preferably in under two weeks.  Let me start first with the bad news:  there are no guarantees any ... http://vaughan-marketing.com/blog/2007/07/20/seo-expectations/ Posted by Tanya. Let me start with this topic: Gmail and Google Ads Does it bother anyone else that Google is reading their email? I use Google’s gmail for my personal email and I notice that the Google ads to the right of my email are generally related ... http://vaughan-marketing.com/blog/2007/06/06/gmail-and-google-ads/ Congratulations to a good friend, Paul O'Brien of SEOBrien on his new position at Zvents as the Director/VP of Marketing. I asked Paul for an overview of Zvents and it's role as a marketing tool and he provided the following: Zvents is the only local, event search technology.Though seemingly similar, they ... http://vaughan-marketing.com/blog/2007/05/14/zvents/ Last summer Rand entered a post in his blog about this very topic - how and why search engines should handle international content. I'd like to add my comments as I have been dealing with this at my company for some time. I work for a global enterprise company managing ... http://vaughan-marketing.com/blog/2007/03/22/how-and-why-google-yahoo-and-other-search-engines-should-handle-international-content/