Pay-Per-Click (PPC) Search Engine Marketing (Sponsored Search) |
If you have a web site and you are a for-profit company, you should be doing search engine marketing. It is the most effective and efficient marketing vehicle today. Not having presence in search engines is like having your phone number and address unlisted in the phone book. Your customers are already looking for your products or services online so it’s time to make sure your company is visible in search engine results.
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At Vaughan Marketing, we specialize in PPC search engine marketing services that are affordable for businesses that don’t have large marketing budgets or an internal staff knowledgeable in PPC search engine marketing best practices.
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It’s true: launching a PPC search marketing campaign is not only time consuming but it requires knowledge about how search engines work, how to manage the different interfaces offered by each different search engine, what budgets to allocate, how to allocate them across months, weeks, days, within the day and across which keywords. There are so many moving parts to PPC search engine marketing that to run an efficient campaign, you should be highly educated in the topic. Many businesses are spending more money for fewer referrals because they don’t have internal resources that are experienced enough to know how to optimize search campaigns for the best return on investment.
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Let Vaughan Marketing manage your PPC search engine marketing and we’ll ensure your campaigns are managed efficiently for your business. You’ll find our fees are extremely competitive, our staff highly knowledgeable and our service second to none.
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Pay-Per-Click (PPC) Search Engine Marketing PackagesSilver – for budgets under $1,000: This package is designed for a business with a small budget who simply wants to drive qualified leads to their web site. There is a flat, agreed-upon fee each month with a guaranteed number of visitors driven to the site. - Requires pre-payment each month via PayPal or check
- Up to two URLs (web pages) on one domain (Client to provide)
- Vaughan Marketing will:
- Identify appropriate keywords to target through keyword research
- Setup PPC campaign on engine of choice
- Email monthly reports (showing which keywords drove the clicks) the first week of the following month
Note: This is a hands-off service which does not include pricing for any communications (other than the monthly report) or consultation. Consultation will be charged at $150 per hour in 15 minute increments.
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Pricing for Silver Package:
| One-time set-up fee $100 (per engine of choice* – Google, Yahoo!, MSN, Ask) |
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| Clicks (referrals to your site) |
Monthly cost |
| 300 |
$300 |
| 400 |
$400 |
| 500 |
$500 |
| 600 |
$600 |
| 700 |
$700 |
| 800 |
$800 |
| 900 |
$900 |
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(*Additional engines can also be added for $75 per engine but with smaller budgets in a competitive industry, it is advisable to put all search ad dollars toward one engine.)
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Gold – for budgets $1,000-$4,999:
- Vaughan Marketing will:
- Meet with client prior to launch to discuss client’s objectives
- Determine which pages on the site to target for
pay-per-click ads
- Identify appropriate keywords to target through keyword research
- Setup PPC campaign on Client’s engine(s) of choice
- Develop
ad copy for up to three Ad Groups
- Continually optimize to improve overall campaign performance
- Email monthly reports with analysis and summary of campaign performance – comparing to previous months
- Requires 6-month minimum commitment and pre-payment each month via PayPal or check
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| Pricing for Gold Package: |
| One-time Setup fees: |
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$300 for one engine and up to three ad groups |
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$200 each additional engine (optional) |
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$100 for each additional ad group
or campaign per engine (optional) |
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Monthly: |
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Media (total click costs set by client) plus 15% of media spend |
*For smaller budgets in a competitive industry, it is advisable to put all search ad dollars toward one engine. Vaughan Marketing can provide this guidance upon reviewing your business and objectives. |
Platinum – for budgets $5,000-$10,000:
- Number of total URLs (web pages) to be determined after determining objectives of the campaign.
- Vaughan Marketing will:
- Meet with client prior to launch to discuss client’s objectives
- Identify appropriate keywords to target through keyword research
- Help client identify which URLs to include in campaign
- Setup PPC campaign on Client’s engine(s) of choice
- Multiple Ad Groups as necessary
- Continually optimize to improve overall campaign performance
- Email monthly reports with analysis and summary of campaign performance – comparing to previous months
- Set up automatic weekly or daily report emails if client desires
- Attend one monthly meeting with Vaughan Marketing to review results
- Requires 6-month minimum commitment and pre-payment each month via PayPal or check.
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| Pricing for Platinum Package: |
| One-time Setup fees: |
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$300 for one engine and up to three ad groups |
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$200 each additional engine (optional) |
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$100 for each additional ad group
or campaign per engine (optional) |
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Monthly: |
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Media (total click costs set by client) plus 12% of media spend |
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| *For smaller budgets in a competitive industry, it is advisable to put all search ad dollars toward one engine. Vaughan Marketing can provide this guidance upon reviewing your business and objectives. |
| For accounts with budgets greater than $10,000/month, customized pricing and management/review schedules will be arranged with client. |
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