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"Since we began working with Vaughan Marketing, our web traffic has more than doubled and has resulted in numerous opportunities for our company. The Search Engine Marketing program that was put in place for us is the most cost-effective program we have ever employed." |
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What is Search Engine Optimization (SEO)? |
Search engine optimization is often referred to both as an art and science for getting a web site to appear in natural (also called “organic” or “algorithmic”) search results. These are the search results just below the Sponsored results you see at the top of many search engine results pages (SERPs) after a search query has been entered. Take Google for example: if you typed into a Google search box “california real estate” you would likely see three sponsored results at the top of the page and several others down the right hand column. The results below the top, center sponsored results are considered organic. They search engines have algorithms that use upwards of 200 factors to determine which web pages are most relevant to the searcher’s query. SEO is both an art and a science because many of these factors are either unknown or it is unclear how much weight once factor may have on a site.
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| Employing best practices for search engine optimization will make your site more likely to appear in search results for the queries your potential customers are typing in the search box. And the best part of SEO is that when a searcher clicks on your natural search listing, there isn’t a per-click charge. |
| Vaughan Marketing can provide a number of services that will help you ensure your site is optimized for natural search. |
If you want the most return for your marketing dollar, invest in search optimization services today. Vaughan Marketing has search engine optimization packages for every budget so contact us today. |
Local in Boise, Idaho
Toll Free : 888.236.5147
Email: contact@vaughan-marketing.com
Or complete our web form and we’ll contact you within one business day |
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