3 B2B Ecommerce Solution Characteristics for Growth

b2b wholesale websites

If you want to run a successful b2b ecommerce store, here are some essential b2b ecommerce solution characteristics for growth you should keep in mind!


Starting your own b2b ecommerce store is probably one of the best decisions you’ve ever made. Now is time for you to focus on improving your business, attracting new customers, and increasing your sales.

If you want to run a successful b2b ecommerce store, choosing the right b2b ecommerce solution is absolutely essential. Without the right platform, you can’t expect to drive more customers to your store.

Here are 3 B2B ecommerce solution characteristics for growth one should keep in mind:

  1. B2B selling isn’t all about the ads, it is about person-to-person contact: Selling is an important B2B ecommerce characteristic and requires real-time and person-to-person communication. This means the B2B sales representative need to be active on social media (Facebook, Instagram, Twitter, and etc.) and connect directly with consumers on the process. You need to focus on asking questions, solving problems, crafting personal relationships, and more. The right B2B ecommerce solution should provide you with the marketing tools you need to build a personal and reliable brand online.
  2. You must give B2B video the attention it deserves: Today, a few content types engage potential buyers. The media-rich content such as webinars, guides, and etc. perfectly cater to B2B’s love of simple self-service. While these types of content are informative, they aren’t able to increase brand interest, at least not like a quality video. We can all agree that video content can do much more than inform, it can also present your brand personality. The key to mastering this trend is to come up with at least two types of videos: tactical videos and short videos.
  3. Mobile contact is everything: As important as live chat can be, the designers of b2b ecommerce websites must embrace mobile contact. The B2B sales funnel begins with self-service, however, the buyers want contact with a real person before deciding to buy something. Emphasizing mobile contact is crucial in the B2B world. Considering the fact that B2B online stores must be optimized for mobile users confirms that you need a B2B ecommerce solution that is mobile responsive. You need to improve the mobile contact as it can make a significant difference.

If you are looking for a great B2B ecommerce solution, Shopify is one of the best ones we recommend.

Other articles than can be interesting for you: